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Sponsorship Opportunities
Whether you’re looking to sponsor the entire Park, a landmark venue, or a smaller dedicated area, we offer a wide range of sponsorship packages tailored to your brand goals. From large-scale naming rights to community-focused activations, you’ll find plenty of opportunities to showcase your brand in one of London’s most iconic mixed-use destinations.
By partnering with us, your brand will be aligned with the values of the Olympic legacy, as well as themes of innovation, sustainability, sport, and culture. Sponsorship at the Park not only increases visibility to millions of annual visitors but also demonstrates your commitment to supporting world-class regeneration and innovation, local communities, and the future of east London.
Find out more about sponsorship opportunities
Current Opportunities
Park Naming Rights
Indicative annual fee: c. £400K Duration of agreement: 5 years minuimum
Put your brand at the heart of one of London’s most iconic mixed-use destinations. With exclusive naming rights to Queen Elizabeth Olympic Park, you’ll gain powerful visibility, a lasting association with a place that inspires millions, and a premium hospitality package to engage clients and guests.
London Aquatics Centre Naming Rights
Indicative annual fee: c. £250K Duration of agreement: 5 years minuimum
Make a splash with your brand at the world-famous London Aquatics Centre - the architectural icon of Queen Elizabeth Olympic Park. With exclusive naming rights, your brand will benefit from global recognition, powerful on-site and digital exposure, and premium hospitality opportunities in a truly inspirational setting.
East Bank Public Realm Naming Rights
Indicative annual fee: c. £50K Duration of agreement: 10 years minuimum
Position your brand at the heart of East Bank – the cultural and educational quarter at the heart of Queen Elizabeth Olympic Park. The landmark public space in front of East Bank’s world-class institutions offers a unique opportunity to embed your name within a thriving destination that attracts millions of visitors each year. With a minimum 10-year partnership, you’ll benefit from high-profile brand exposure, a hospitality package, a powerful association with leading global organisations, and opportunities to host activations and events in a vibrant, visible setting.
Sadlers Wells internal studio(s)
Indicative annual fee: c. £50K Duration of agreement: 25 years
Create a lasting legacy by putting your brand at the centre of world-class creativity. With exclusive naming rights to an internal studio(s) at Sadler’s Wells East, you’ll align with one of the UK’s most celebrated cultural institutions, as well as the wider East Bank project and Queen Elizabeth Olympic Park. A 25-year partnership offers unrivalled brand exposure, a premium hospitality package, and a powerful association with a destination that inspires innovation, talent and community.
V&A East Studio Naming Rights
Indicative annual fee: c. £50K Duration of agreement: 25 years
Associate your brand with one of the world’s most iconic cultural institutions. With exclusive naming rights to the internal studios at V&A East, your brand will stand alongside global innovation, creativity and design excellence - at the heart of East Bank and Queen Elizabeth Olympic Park. This 25-year partnership offers long-term brand exposure, a premium hospitality package, and a powerful association with a destination that inspires millions of visitors.
And more!
To find out about further sponsorship opportunities, please fill in this form.
Why Partner with Queen Elizabeth Olympic Park?
Why Partner with Queen Elizabeth Olympic Park?
Becoming a partner with Queen Elizabeth Olympic Park gives your brand the opportunity to connect with one of the UK’s most future-focused destinations. As a globally recognised symbol of the London 2012 Olympic and Paralympic legacy, the Park continues to attract millions of visitors each year for sport, culture, leisure, and business.
Key benefits of partnership include:
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Amazing Reach: Engage with more than 20 million visitors annually, from local communities to international audiences.
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Trusted Reputation: Align your brand with a destination that has a Net Promoter Score (NPS) of 80%, reflecting outstanding visitor satisfaction and loyalty.
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High-Impact Visibility: Showcase your brand at a venue that hosts thousands of events each year, including world-class sporting championships, cultural festivals, concerts, and community gatherings.
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Legacy & Innovation: Position your brand alongside themes of sustainability, innovation, health, and culture, at a site that represents both London’s Olympic past and its future growth.
Partnering with the Park means more than just visibility - it’s about being part of a living legacy, shaping the future of east London, and connecting with millions of people through unforgettable experiences.
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