Popular Searches:
Keep up to date
Sign up today for exclusive offers and incredible experiences you won’t want to miss at Queen Elizabeth Olympic Park.
Sign up now
Sponsorship Opportunities
Queen Elizabeth Olympic Park is working with The Superlative Group, Inc. as our presenting rights and sponsorship partner. For more information please see their website or email hawkins@superlativegroup.com.
Whether you’re looking to sponsor the entire Park, a landmark venue, or a smaller dedicated area, we offer a wide range of sponsorship packages tailored to your brand goals. From large-scale presenting rights to community-focused activations, you’ll find plenty of opportunities to showcase your brand in one of London’s most iconic mixed-use destinations.
By partnering with us, your brand will be aligned with the values of the Olympic & Paralympic legacy, as well as themes of innovation, sustainability, sport, and culture. Sponsorship at the Park not only increases visibility to millions of annual visitors but also demonstrates your commitment to supporting world-class regeneration and innovation, local communities, and the future of east London.
Current Opportunities for Presenting Rights
The Park
Put your brand at the heart of one of London’s most iconic mixed-use destinations. With exclusive presenting rights to Queen Elizabeth Olympic Park, you’ll gain powerful visibility, a lasting association with a place that inspires millions, and a premium hospitality package to engage clients and guests.
Please get in touch for more details.
London Aquatics Centre
Make a splash with your brand at the world-famous London Aquatics Centre - the architectural icon of Queen Elizabeth Olympic Park. With exclusive naming rights, your brand will benefit from global recognition, social value impact, powerful on-site and digital exposure, and premium hospitality opportunities in a truly inspirational setting.
Please get in touch for more details.
East Bank Public Realm
Position your brand at the heart of East Bank – the cultural and educational quarter at the heart of Queen Elizabeth Olympic Park. The landmark public space in front of East Bank’s world-class institutions offers a unique opportunity to embed your name within a thriving destination that attracts millions of visitors each year. With a minimum 10-year partnership, you’ll benefit from high-profile brand exposure, a hospitality package, a powerful association with leading global organisations, and opportunities to host activations and events in a vibrant, visible setting.
Please get in touch for more details.
Sadlers Wells auditorium and studios
Create a lasting legacy by putting your brand at the centre of world-class creativity. With exclusive presenting rights to the main 550 seat theatre auditorium, internal studio(s) and spaces at Sadler’s Wells East, you’ll align with one of the UK’s most celebrated cultural institutions, as well as the wider East Bank project and Queen Elizabeth Olympic Park. A 25-year partnership offers unrivalled brand exposure, a premium hospitality package, and a powerful association with a destination that inspires innovation, talent and community.
Please get in touch for more details.
V&A East Galleries and Internal Spaces
Associate your brand with one of the world’s most iconic cultural institutions which opens publicly in April 2026. With exclusive presenting rights to the galleries and spaces at V&A East, your brand will stand alongside global innovation, creativity and design excellence - at the heart of East Bank and Queen Elizabeth Olympic Park. This 25-year partnership offers long-term brand exposure, a premium hospitality package, and a powerful association with a destination that inspires millions of visitors.
Please get in touch for more details.
And more!
To find out about further sponsorship opportunities, please fill in this form.
For more information
Why Partner with Queen Elizabeth Olympic Park?
Why Partner with Queen Elizabeth Olympic Park?
Becoming a partner with Queen Elizabeth Olympic Park gives your brand the opportunity to connect with one of the UK’s most future-focused destinations. As a globally recognised symbol of the London 2012 Olympic and Paralympic legacy, the Park continues to attract millions of visitors each year for sport, culture, leisure, and business.
Key benefits of partnership include:
-
Amazing Reach: Engage with more than 20 million visitors annually, from local communities to international audiences.
-
Trusted Reputation: Align your brand with a destination that has a Net Promoter Score (NPS) of 80%, reflecting outstanding visitor satisfaction and loyalty.
-
High-Impact Visibility: Showcase your brand at a venue that hosts thousands of events each year, including world-class sporting championships, cultural festivals, concerts, and community gatherings.
-
Legacy & Innovation: Position your brand alongside themes of sustainability, innovation, health, and culture, at a site that represents both London’s Olympic past and its future growth.
Partnering with the Park means more than just visibility - it’s about being part of a living legacy, shaping the future of east London, and connecting with millions of people through unforgettable experiences.
Find out more
