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Business

Reach London at scale from one of the city’s most connected destinations.

From advertising and sponsorship to retail leasing and event space hire, Queen Elizabeth Olympic Park provides flexible commercial opportunities supported by exceptional connectivity, footfall and visibility across east London and beyond.

Established since the London 2012 Games, the Park is now home to leading organisations such as the BBC, V&A, UCL and West Ham United. By joining this Innovation District, businesses gain access to a powerful network of partners and audiences - and the ability to test, grow and operate from one of London’s most future‑focused locations.

Work with us

Queen Elizabeth Olympic Park is a commercial ecosystem for brands, businesses and partners to reach London at scale. Advertise, lease, activate, or invest in one of the UK’s most connected destinations.

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Venue hire

Our commercial ecosystem

Queen Elizabeth Olympic Park is an interconnected business ecosystem with a number of distinct business communities, like our innovation campus at Here East or creative cluster at Fashion District. View all our business communities

Innovation District

Queen Elizabeth Olympic Park is an innovation district that acts as a catalyst for east London’s innovators, bringing together business, academia, government and local communities to find and scale solutions to the major challenges of city life.

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