TASTY OPPORTUNITIES AVAILABLE ON NEW PARK

Two tasty opportunities are being dished up in the future Queen Elizabeth Olympic Park.

The Park’s owners, the London Legacy Development Corporation, are seeking both a Food and Beverage Managing Agent and an operator for an 80 seat café and community and events space in the north of the Park.

Andrew Altman, Chief Executive of the London Legacy Development Corporation said:

“We want people to be drawn to the Park because the food on offer is glorious. These two unique roles will be instrumental in bringing that vision to fruition. We want to provide a vibrant mix of eateries across the Park that reflect East London and are as much an attraction for visitors as our fantastic venues, year-round events programming and beautiful open spaces.”

The Food and Beverage Managing Agent will be responsible for attracting and maintaining operators in a range of spaces across the Park, which could include pop up bars, restaurants and food festivals on some of the spaces which won’t be immediately developed.

The Agent will be responsible for overseeing all food and beverage outlets across the Park outside of those in the venues, which will be managed by venue operators.

Across the 226 hectare (560 acre) Park there are two permanent cafes and four permanent kiosks. There is scope for a further café close to the bridge to Westfield Stratford City, a floating restaurant on the waterways, a large restaurant or bar on the highest point in the Park, known as the Belvedere and a variety of food festivals, mobile carts and pop up dining experiences.

There is real scope for this role to shape the type and range of food on offer throughout the Queen Elizabeth Olympic Park.

The café has space for up to 80 diners including outdoor seating, and has two flexible areas for events and local community use. It is adjacent to the Park’s main outdoor playground, which will have some of the most imaginative play facilities in the UK including walkways, slides and bridges connected to trees and materials to build dens, dams and locks.

The café is situated in the north of the Park with views on three sides, south into the Park towards the Stadium, north-west over the river and north across the playground and is situated on the main east to west route through the Park.

The Legacy Corporation is seeking an organisation or partnership of organisations to operate the café and the community rooms.

The community rooms cover almost 150m² and open out on to a lawn enclosed by hazel woodland, which could also be used for events. This room could be used by schools and community groups; it may be a regular home for classes such as art, dance or yoga, or host one off events such as talks and lectures as well as being privately hired for parties, civil ceremonies and other events.

The food on offer in the Park should reflect the communities surrounding the Park and the Legacy Corporation is keen to attract local businesses and organisations to take up opportunities like the north park café. The Legacy Corporation will therefore be hosting a Meet the Buyer event for organisations interested in both opportunities on 12th July 2012.

The Legacy Corporation is also developing a Food Charter setting out minimum standards for all food operators across the Park. It will be the job of the Food Managing Agent to ensure these standards are met and the north Park operator will be expected to sign up to the Charter. This Charter builds on the Food Vision of the Games and will include guidelines for sustainability in food, healthy catering commitments and catering for special diets.

After the Games the Olympic site will be transformed into the Queen Elizabeth Olympic Park. This will be a brand new piece of the city with its own E20 post code. Named the Queen Elizabeth Olympic Park, in recognition of the Queen’s Jubilee year, it will become an exciting new visitor destination and community park.

The Queen Elizabeth Olympic Park will open in phases from July 2013, starting with the North Park and expanding to the whole site by Spring 2014.

Its creation will be one of the biggest construction projects in Europe. An 18 month transformation programme will take place after the Games, laying the foundations for further development across East London over the next 20 years. The transformation has three main objectives: To clear Games-time structures including temporary venues, bridges, walkways and roads; to connect the Park to the surrounding area with new roads, cycle and foot paths; and to complete permanent venues, bridges and parklands ready for residents’ and visitors’ everyday use.