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Advertising, Sponsorship and Commercial Partnerships

Showcase Your Brand at One of London’s Top Mixed-Use Destinations - With Over 20 Million Visitors Annually!

Position your brand at Queen Elizabeth Olympic Park, a cultural London destination attracting more than 20 million visits each year. Whether you're interested in retail leasing, advertising, corporate partnerships, commercial collaborations, or event space hire, this iconic location offers unparalleled visibility and footfall.

Join a world-class line up of institutions and attractions, including V&A East, Sadler’s Wells East, London College of Fashion (UAL), BBC Studios, University College London East, London Stadium, and West Ham United.

Discover our unique appeal

  • Well-connected and growing: Queen Elizabeth Olympic Park is one of the best connected destinations in London with ten different train and tube links, including two 24-hour tube lines and 7-minute high-speed train to St. Pancras.
  • High Footfall: The Park has consistently high (and growing) footfall with 20+ million annual visits, 1000s of events annually, and 14,000+ students who attend the seven universities situated on the Park.
  • International appeal: The legacy of the London 2012 Olympics brings people to the Park from all over the globe, and new cultural offerings at East Bank have solidified Queen Elizabeth Olympic Park as a must-visit location in London, recently featuring in New York Times' Top 52 Travel Destinations for 2025.
  • Innovation and collaboration: The Park is an Innovation District that acts as a catalyst for east London's innovators, brining together business, academia, government, and local communities to find and scale solutions to the major challenges of city life.

Discover diverse opportunities

Venue Hire

Venue Hire

Riverside East

Discover the ideal venue for your next event with our comprehensive venue hire page, showcasing the very best the Park has to offer. 

Whether you're dreaming of dining atop the UK’s tallest sculpture or making a splash in the Olympic pool at London Aquatics Centre, we’re here to bring your event to life.

See Venues

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