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Olympic Legacy - Align with one of Britain's most iconic sporting venues
1M+ Annual Visitors - Connect with highly engaged audiences year-round
Premium Brand Visibility - Integrated exposure across physical and digital channels
World-Class Events - Reach spectators, athletes and media at major competitions
Community Impact - Support health, wellbeing and participation in East London.
Exclusive Access - Unlock hospitality, experiences and venue hire opportunities
The London Aquatics Centre is one of the world's most iconic sporting venues, purpose-built for the London 2012 Olympic and Paralympic Games and designed by renowned architect Zaha Hadid. Today, it stands as a lasting symbol of sporting excellence and community impact, welcoming more than one million visitors each year.
From hosting unforgettable Olympic moments to staging national and international competitions, the venue continues to attract elite athletes, major events and passionate spectators. Alongside its world-class aquatics facilities, the Centre serves as a vibrant hub for fitness, wellbeing and participation, supporting thousands of members and inspiring people of all ages and abilities to get active.
London Aquatics Centre is part of the Queen Elizabeth Olympic Park collaborative ecosystem. It brings together sporting organisations, educators, athletes, healthcare providers and local authorities to create opportunities for east London communities. From free swimming lessons for local children to community health initiatives, naming rights offer the chance to join our ecosystem and align your brand with a venue that delivers tangible social impact while helping build a healthier, more active future.