The event will see some of the world’s best player’s return to London as part of the Badminton World Federation’s (BWF) Grand Prix Gold event series, giving spectators a different badminton experience altogether.
Nicola Moloney, Head of Major Events for BADMINTON England said:
“This event will really showcase the athleticism, speed and power of badminton, whilst giving the spectator real entertainment value.
“We are presenting the London Grand Prix in a new and exciting way and with it being hosted on the Queen Elizabeth Olympic Park it deserves the recognition as a key event on the sporting calendar.
“It also extends BADMINTON England’s major event portfolio, which is designed not only to attract fans from all over the world but to inspire thousands more people to pick up a racket and play.”
Queen Elizabeth Olympic Park will officially reopen to the public from July 2013 and work by the London Legacy Development Corporation has been ongoing since the Games ended six months ago.
Dennis Hone, Chief Executive of the London Legacy Development Corporation which owns the Copper Box, added:
“I am delighted that the first tickets for a sporting event on Queen Elizabeth Olympic Park are now on sale.
“The London Grand Prix will be held at the Copper Box annually. It will be a fantastic event, adding to our programme of sport, entertainment and culture coming to the Park.
“Just six months after the Opening Ceremony of the Olympic Games we are making it happen with tenants in place for the venues, planning permission for thousands of new homes and a great new Park opening this summer.”
It will be the first time a BWF Grand Prix Gold event has been held in England and the London Grand Prix is set to entice current badminton fans as well as a new wave of sports fans who appreciate world-class sporting entertainment.
Tony Wallace, Head of Major Venues at GLL, the appointed operator of the Copper Box said:
“We are delighted to welcome the BWF Grand Prix Gold to the Copper Box and are very excited that such a high profile, flagship event has chosen to base itself at the Copper Box during our first year of post-games operations.
“We hope that the London Grand Prix will draw visitors wanting to watch top class international sport and experience at first hand London’s Olympic legacy.”