Cultural and Education District

In the coming years, we are creating a world class education and cultural district on Queen Elizabeth Olympic Park that will bring together outstanding organisations to showcase exceptional art, dance, history, craft, science, technology and cutting edge design.

The Cultural and Education District will be made up of two sites on the Park, clustered around the iconic Stadium, ArcelorMittal Orbit and London Aquatics Centre.

A number of world-class institutions have already made plans to set up a permanent presence on these two sites. UCL East will be the site of a new university campus for University College London (UCL), while Stratford Waterfront features a new campus for the University of the Arts London, along with major new spaces for the Victoria and Albert Museum and Sadler's Wells.  Discussions are also underway between the Smithsonian and the Victoria and Albert Museum to work together to create a major new international collaboration.

The scheme is expected to deliver 3,000 jobs, 1.5 million additional visitors and £2.8 billion of economic value to Stratford and the surrounding area.

In May 2015, a team led by award-winning architectural practice Allies and Morrison won an international competition to design the Stratford Waterfront site.  LDA Design was announced as masterplanners of the UCL East site in April 2015.

  • UCL East is envisaged as a radical new model of how a university campus can be embedded in the local community and with businesses, as well as providing world-leading research, education, entrepreneurship and innovation.

    Our new campus will:

    • be a home for new UCL activities, not simply an extension of our Bloomsbury functions
    • serve as a model for the university campus of the future – open, dynamic and overcoming the conventional barriers between research, education, innovation, public engagement and collaboration
    • provide an outstanding environment for learning and scholarship for students, staff, collaborators and the public
    • liberate space and enable new opportunities in the Bloomsbury estate
    • as a founding member of Olympicopolis, play a central role in the sustainable development of Queen Elizabeth Olympic Park and east London’s innovative quarter more generally
    • facilitate the delivery of UCL 2034, the university’s 20-year strategy.

    It is anticipated that the new UCL East site south of the ArcelorMittal Orbit will cover 11 acres and provide at least 125,000m2 of space, with the first UCL East facilities opening during the 2019/20 academic year.

    University of the Arts London will create a 32,000m2 research and education hub for the global fashion industry, near the traditional heart of the East End fashion trade. It will bring together London College of Fashion’s 6,500 students and staff for the first time in the college’s 100 year history. 

    The new campus will include two major research centres focusing on sustainability and innovation in the fashion industry. It will provide widespread access to advanced fashion technology, business incubators, and a changing programme of public exhibitions.

  • V&A E20 will occupy 20,000m2 and will present the museum's outstanding collections in never-before-seen ways, greatly enhancing access to 1000 years of design, architecture, art and performance and encouraging public participation in almost every aspect of museum activities. 

    Permanent galleries on site will include the first dedicated museum space in the UK to document the full breadth of digital design and begin to write the design history of that fast moving field. There will be space for a rolling exhibition programme curated by the V&A with international partners, as well as studio spaces for new and emerging practitioners. 

    In June 2016, the Victoria and Albert Museum and the Smithsonian announced plans to develop, over the course of the year, a plan for a jointly organised permanent gallery space as a key part of V&A East. The project would mark the first time in its 170-year history that the Smithsonian has committed to a long-term permanent gallery presence in another country.

    Sadler’s Wells aims to create a 7,000m2 venue with a 600 seat dance theatre to complement its existing venues cementing London’s position as one of the world’s greatest centres for dance. 

    The new venue will provide flexible ‘making’ spaces for research and development and producing new work, facilities for a Choreographic School, and for a Hip Hop Academy. 

    The London Legacy Development Corporation have prepared a local directory which aims to support the Olympicopolis Stakeholder Forum. The directory provides partners and stakeholders with information on many of the local organisations that surround the Park and are active in east London.

  • Latest news

    UCL East has now completed its latest round of consultation on UCL East Phase 1. At a series of roadshows in October 2017, the team presented the developed designs for Pool Street West and initial concept designs for Marshgate 1. These buildings make up Phase 1 of UCL East and will feature new academic space and student accommodation, as well as retail, community and engagement uses for UCL students, staff and the public.

    Public exhibitions

    In March, the design team will be presenting the detailed plans for the first two buildings of UCL East at a series of public exhibitions. The events will give the public the opportunity to view a physical model, meet the projects teams and share feedback. 

    The exhibition brings together plans for Marshgate 1 and Pool Street West sites for the first phase of UCL East, a new campus for University College London within Queen Elizabeth Olympic Park. Together they will feature a range of uses, including academic, retail, community and engagement uses as well as student accommodation.
    Please join us to meet the team who will be on hand to answer questions and take you through the scheme in more detail. 

    Public exhibition details:

    Wednesday 14 March, 6:15pm – 9pm
    Chobham Academy stall at Your Neighbourhood Talks event (40 Cheering Lane, E20 1BD)

    Friday 16 March, 3pm – 7pm
    Stratford Library (3 The Grove, E15 1EL)

    Saturday 17 March, 11am –3pm
    The Podium, Queen Elizabeth Olympic Park (5 Thornton Street, E20 2AD)

    For questions or information on the public consultation, please contact the Soundings team: | 020 7729 1705 

    For more information about UCL East please visit or

    To stay updated on public and community engagement in UCL East, sign up for UCL Culture's newsletter by emailing: 

    Previous roadshows

    For more information on our previous public consultation events, please visit the following pages: 


    Contact us

    For any other questions or to let us know you would like to receive future updates please contact the UCL East consultation team at Soundings on:
    Phone: 020 7729 1705

    You can also visit the UCL website at 


    Following the UCL East masterplan consultation from summer 2015 to autumn 2016, the next public consultation events will focus on the detailed design process. During May 2017, the initial concept designs for UCL East's Pool Street West were presented.

    Pool Street West makes up part of the first phase of UCL East and will feature student accommodation, academic, retail, community and engagement uses for the public and UCL students and staff.

    To find out more about the project, download the introductory flip book here.

    To see the proposals for Pool Street West, download the exhibition boards here.

    All of the feedback collected to date has been reviewed by UCL and the design team and the feedback from the Pool Street West consultation can be viewed here.

    If you have any comments on the proposals, please email the team at the below email address.

    UCL East masterplan development

    All of the feedback collected to date has been reviewed by LLDC, UCL and the design team. To read about the consultation programme and what we learned from the previous consultation events, please use the links below to download consultation reports from stages 1, 2 and 3.

    Over two weeks in November 2015, London Legacy Development Corporation worked with UCL and the UCL East design team on delivering a series of workshops to schoolchildren from across the surrounding area of the Park.

    The purpose of the workshops was for young people to directly feed into the masterplan development for UCL East through understanding the site where the campus will be built.

    Find out what local schoolchildren think the UCL East campus could be like in the video below.

  • Following the UCL East consultation from summer 2015 to winter 2016, an outline planning application was submitted for UCL East by the Legacy Corporation and UCL (University College London) at the end of May 2017. Thank you for your involvement in the project to date - full details of the consultation programme can be found in the Statement of Participation

    The application includes up to 190,800 sqm of development, comprising: up to 160,060 sqm of academic development (Class D1) and commercial research space (Class B1(b)), of which up to 16,000 sqm may be commercial research space (Class B1(b)); up to 50,880 sqm of student accommodation (sui generis); and up to 4,240 sqm of retail (Classes A1-A5) uses; new streets and other means of access and circulation including temporary access routes; car parking, cycle parking, landscaping including laying out of open space comprising hard and soft landscaping with provision for natural habitats; and other supporting infrastructure works and facilities including excavation of basements.

    The application is comprised of a number of plans, drawings and documents. A summary of the purpose of the different documents and plans can be viewed here.

    The application can be viewed on the Planning Register using reference number 17/00235/OUT

    If you would like to comment on the application please email: stating the planning reference number.

  • Latest news

    Work is progressing on the designs for Stratford Waterfront and we will be sharing the updated designs, including details on the building designs, between 7 and 21 April in the Upper Welcome Zone of the London Aquatics Centre. Keep an eye on this section of the website for exhibition opening times and different ways to get involved. 

    To see the masterplan designs and sign up for regular updates on how the scheme progresses, visit

    In the meantime, you can find out more about the autumn consultation in the Stage 1 report by clicking here.

    Previous consultation

    During 2016, LLDC, along with the design team for Stratford Waterfront and partners, undertook a programme of consultation to inform the design of the project. The feedback received during the previous programme has informed the design work to date and since the consultation concluded in autumn 2016, the plans for the site have been revised resulting in the work consultation programme.

    To read the previous consultation reports, please follow the links below:

    • Stage 1 consultation report here
    • Stage 2 consultation report here
    • Stage 3 consultation report here and appendices here


    Contact us

    If you have any further questions or would like to be kept informed of future updates, please contact the Stratford Waterfront team at Allies and Morrison Urban Practitioners by emailing

<!-- -->