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Park audience profile
Our Audience
Our audience takes great pleasure in Queen Elizabeth Olympic Park, where over 95% of visitors choose to return for more. The Park’s accessibility, thanks to multiple transport links, and ease of entry directly into the Park consistently garners praise in our community research. Notably, Queen Elizabeth Olympic Park consistently achieves an impressive Net Promoter Score of 70-80.
Clean, environmentally friendly, and well connected are popular associations made with Queen Elizabeth Olympic Park.
Queen Elizabeth Olympic Park enjoys over 20 million visitors annually. Many coming for different reasons:
- Visitors of sports facilities (20%)
- Passing through by foot or on bike (14%)
- Enjoying a walk in the Park (11%)
- Retail -focused (10%)
- Enjoying a family day in the Park (7%)
- Relaxing (6%)
- Working (6%)
As we welcome exciting new brand partners, we look forward to hosting a further:
- 4 million+ visitors year on year
- 10,000+ world-class students living on the Park
We represent a hyper-local as well as a wide-spanning community, with our audience visiting from:
- East London: 79%
- Rest of London 61%
- Rest of England/ Abroad: 11%
